AUSTRALIAN Wool Innovation says its latest knitwear as "a sensory experience from the fabrics they wear".
Chief Executive Craig Welsh said the knitwear products are a response to consumer demand.
Unveiled earlier this month at the Spin Expo in Shanghai, AWI's Merino Touch collection consists of three ranges - Mercerised Merino, Merino Touch Intimates and Soft Classics.
Mr Welsh said the collection was "carefully designed to give the wearer a luxurious sensation they will want to experience every day".
He said the technology used for Mercerised Merino was applied prior to spinning and completely removed the scale structure of the Merino fibre, giving each fibre a very smooth and soft surface.
