IT WAS a case of David and Goliath at this year's Goulburn Valley Football grand final, with the league's minnow putting an end to Seymour's three-year winning streak.
After a stand-out season, the Seymour Lions were on track to take home their fourth flag in as many years, but Rochester proved too strong for the league powerhouse.
Rochester Football Club president Darren Gledhill said with Seymour going for its fourth premiership, Rochester was definitely the underdog.
"It was a fantastic match," Mr Gledhill said. "We were behind until the final 20 minutes of the last quarter, but we took home the bacon, thanks to our great local talent."
Goulburn Valley football administrators said it was the best grand final in 20 years.
Celebrating a record gate of $70,000, GVFL general manager Keith Wellman said the league had well and truly bounced back from last year's deficit, with earnings up by $20,000.
"We had more than 8000 spectators flock to the magnificent day," Mr Wellman said.
"And the club improvements proved a great success."
A new feature on the day was the 40-square-metre screen television, mounted on a semi-trailer at the edge of the oval.
"The screen was on from the word go, interviewing everybody and anybody who had anything to do with football," Mr Wellman said.
"The live footage and replays really added to the atmosphere."
Not only did the day prove a great one for club profits but it also served up a grand final clincher that saw the lead change nine times throughout the match.
In the final 20 minutes, it was record game veteran Anthony Mcphee who, in his 413th league game, kicked the goal that set Rochester on track for the flag.
Mr Gledhill said match star Elliot Bowen also let loose in the final quarter, kicking four goals to bring Rochester equal with the game favourites.
Rochester kicked a sixth to overtake Seymour and held on to its three-point lead after Seymour missed a goal opportunity in the dying minutes of the game.
"The player sprayed it and kicked a point," Mr Gledhill said. "I can't describe how excited we were to take out this year's premiership."