FRESH flowers, donated by Victoria's flower growers, have been distributed in the fire-ravaged town of Kinglake in memory of those tragically killed in the recent bushfires.

Flower Victoria president Geoff Maguire said the truck-load of flowers were distributed among survivors of the devastating fires and placed at sites where their loved ones lost their lives.

“The flowers were delivered by Eddie Giacometti,  a native flower grower in the Kinglake area who lost everything including his home and business in the fires,” said Mr Maguire.

The generosity of the Australian community has continued with Tasmanian meat processor, HW Greenham & Sons, today donating $100,000 to the Victorian Farmers Federation Disaster Relief Fund.

Executive chairman Peter Greenham said the company was also shipping 200 bales of fodder from its Smithton, Tasmania, abattoir to Victoria to help fire-ravaged farmers.

"Like everybody else I am struggling to comprehend the scale of destruction and the enormity of the rebuilding effort required,” Mr Greenham said.

VFF president Simon Ramsay said the donation from HW Greenham and Sons was incredibly generous.

He said the VFF had received more than 700 truckloads of fodder, or 10,500 tonnes, and more than 200 offers of agistment.

“Hundreds of volunteers have put their hands up to assist with rebuilding 5600 kilometres of fencing which has been burnt away across the state,” Mr Ramsay said.

“The generosity of the rural community during a time of great need has been astonishing, and we thank everyone who has contributed to our bushfire relief and recovery work.”