MOST men wouldn't be caught dead in a pink shirt.

But when Catani's footballers traded their navy blue guernseys and socks for a shocking pink hue on Saturday, they were doing it for a good cause.

The unique uniform was part of the club's "Footy Kicks Cancer" fund-raising day, held to boost cancer awareness.

Senior and reserves players donned the pink jumpers and socks, while Catani's netballers, junior footballers and committee members all wore splashes of pink.

The event raised more than $12,000 for the Cancer Council Victoria - even more impressive when you consider Catani has no pub, no shop, no school and a main street with just 16 houses.

Event organiser Angela Stone said cancer had touched many club members, including Catani's 2004 and 2005 premiership captain Michael Stockx.

Stone said Stockx, who ran the water bottles for Catani on Saturday, had skipped chemotherapy treatment for Hodgkin's Disease the week before the 2005 grand final to ensure he could play.

"He wanted to be what he considered 100 per cent fit, despite the cancer, so he didn't turn up for that treatment," she said.

Stone said about 20 club members had placed orders for the pink jumpers after the match.

"The kids loved them, and we've got some Carlton supporters who want to wear them to AFL games," she said.

All that fund-raising must have created some good footy karma - Catani crushed rivals Nyora by 136 points in the senior match.

The club aims to hold the fund-raiser annually, changing the guernsey colour to represent different types of cancer.