Article from:
October 7, 2009
AFTER its original name got the thumbs down, Kraft has announced its new product will now be called Vegemite Cheesybite.
About 30,000 Australians and New Zealanders voted online at the weekend for a new name, with 36 per cent choosing Vegemite Cheesybite.
It will replace Vegemite iSnack2.0, which was dropped only four days after being picked after when it became obvious consumers hated it.
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