IF THERE'S one thing we could learn from the yanks, it is industry promotion.
Australia is sadly lagging behind in the celebrity stakes when it comes to promoting dairy.
Take this picture of Rebecca Romijn with her twin daughters promoting the National Milk Moustache campaign in the US.
The campaign is part of the Great Gallon Give which, in the past fortnight, gave away thousands of gallons of milk in 20 cities.
Romijn follows a long line of celebrities in the Get Milk campaign, including Martha Stewart, Brooke Shields, Serena Williams, Beyonce Knowles and Elizabeth Hurley.
Who have we got?
OK, Sam Kekovich is doing a great job plugging lamb, but where's our star-power campaigns for industries such as dairy?
