JAGER bombs, shots, certain cocktails and wild drinking promotions have been banned in Mildura under a tough crackdown on drunken violence and binge drinking, which has divided the community.
About 30 licensees and local police signed off on the revamped Liquor Accord, which means certain drinks are outlawed in the town, the Herald Sun reports.
And a leading anti-violence campaigner has urged other country towns to consider the bold new guidelines to help stem alcohol-related problems.
Extreme discounts, cocktails which are more than two standard drinks, free drinks, shooting alcohol into patrons' mouths and drinks served in test tubes have also been cut.
The Herald Sun believes two venues have refused to sign the accord, which was introduced late last month.
Insp Ed Philip, from the Mildura region, said he couldn't see the ban being reversed.
"I am extremely confident that accords of this nature will continue within this community and will have a positive impact," Insp Philip said.
"It was reported to my colleagues that things were certainly better Friday night."
Anti-violence campaigner Phil Cleary praised the licensees for being proactive.
"If country towns like Mildura could set the agenda (with the accord) and then towns like Bendigo, Ballarat and Shepparton follow, you can promote responsible drinking and then maybe Melbourne will follow," Mr Cleary said.
Consumer Affairs Minister Tony Robinson also endorsed the move.
"The Brumby Labor Government is very supportive of licensees being proactive about tackling alcohol-related trouble in their venues and their communities by taking steps to reduce irresponsible drinking," he said.
But Mildura mayor Glenn Milne said he felt the council had bigger issues to worry about. "This issue is not really the top of our list at the moment, (but I) think it will come up at meetings in a few weeks time," Mr Milne said.
The founder of a Facebook group against the accord, Tristan Gange, said the guidelines were ridiculous.
"It's making Mildura look like a retirement village," Mr Gange, 23, said.
"I don't think it will change anything.
"I think there could be more punch-ups. Patrons could be more aggressive to bar staff if they can't get the drink they want."
Doms nightclub and Frostbites bar co-owner Liam Wood said he felt pressured to sign the accord and was losing $5000 every Saturday night because of it.
