YOU know things are desperate when calendar girls are flogging a product.
French cheesemakers, worried about falling demand for their famous regional cheeses, have published a calendar featuring scantily-clad models posing with a slab of roquefort or brie.
This is September's Geraldine (right) showing off a gruyere in the 2010 calendar.
The flaw, of course, with this approach is that it appeals to only half the population.
As far as Back Paddock knows women eat cheese too. Will there be a version featuring a bare-chested Barry Blue Vein or Chester Cheddar?
