IT'S incredible what you have to do to get the attention of your Gen-Y consumer these days.
Meat and Livestock Australia is turning to social networking sites such as Facebook and Twitter to reach the technology-obsessed young ones and tell them about good old Aussie beef and lamb.
The campaign, which kicked off in Japan, is aimed at 15 to 30-year-old consumers who watch television while surfing the net on their laptops and texting on their mobile phones.
What happened to eating mum's lamb roast at the table and actually talking to each other?
Maybe, when 3-D television screens come out, we won't even need to eat. Just pop on the 3-D glasses and enjoy the food ads.
