DUBBO truck driver Rod Hannifey is passionate about road safety.

And he's taking his message to this week's International Truck, Trailer & Equipment Show, as well as showing off his unique truck.

Known as the Truckright Industry Vehicle, Rod's B-double truck is a mobile safety message with features including the ability to monitor and record road conditions.

"The truck is an actual working vehicle used to haul freight up and down eastern Australia," Rod said.

"It is decked out with specially designed curtains to help promote road safety, but it can also provide valuable data on road surface conditions to ensure action can be taken to keep the roads in good condition."

For the past 18 months, Rod has travelled with a variety of passengers in his truck so they can see first-hand how the state of the road affects driving.

"We've had high-profile journalists, politicians and representatives from peak automotive bodies and state authorities such as VicRoads," Rod said.

"They spend time in the truck in actual working conditions and get to experience what it is like to handle large vehicles on the road and how they interact with cars."

A truck driver with more than three million kilometres under his belt and a former winner of the Australian Trucking Association National Professional Driver of the Year award, Rod decided something had to be done about safety about 10 years ago.

"One particular day in the truck, I had two near misses with accidents," he said.

"That's when I decided I would make it a goal to do everything possible to help improve the safety of the road transport.

"Since then, I have focused on safety issues and a few years ago I came up with the concept of the Truckright Vehicle.

"It's been finished for about 18 months now and has been hugely successful as a promotional vehicle for safety, but there is much more work to be done."

Rod wants to keep raising awareness of the needs of truck drivers around Australia.

"Rest areas, for example, are required for all road users, but truckies are the ones who are required to sleep and rest in many of the roadside rest areas now," he said.

"Not only are there not enough of these, as recently confirmed by a national audit, but far too many lack suitable shade and facilities."

Rod said having the Truckright Industry Vehicle on the road was the result of many people's generosity and efforts.