A MAN has died after his car left the road and rolled 70 metres down a cliff face near Mt Beauty.

The man was driving south on Bogong High Plains Rd, about7km from Mt Beauty, when his silver sedan left the road, rolling 70 metres down a cliff face.

Bogong High Plains Rd will be closed between Falls Creek and Mt Beauty for several hours as police and CFA recover the vehicle and investigate the scene.

Read more at the Herald Sun.