THE Birchip Cropping Group is taking its agronomic extension service direct to farms.
In a move that is believed to be a first for a farmer research body, the BCG is prepared to take its staff to small groups of grain growers to talk about research and other agronomic information, either on a farm or in their local town.
BCG extension manager Fiona Best said the move would help farmers access information they might not necessarily get an opportunity to receive in other ways.
"If we have a field day but it is also a good day for spraying (weeds), then they may not be able to attend," Ms Best said.
"This is a more targeted approach, with the BCG coming to their town or their house."
Ms Best said the plan evolved after BCG members provided feedback that it was sometimes difficult to get research information.
She said the BCG would be able to tailor research to particular districts.
"It is also about creating a better environment for discussion," she said.
"We will be flexible in the topics farmers want to discuss.
"We will be communicating what we know, but it may highlight gaps in our research."
The service will operate until Easter.
