AUSTRALIAN wine grape growers are right to be disgusted by the sale of imported wine in Griffith for just 50 cents a litre.

A bottle shop in the Riverina town is selling two-litre bottles of Argentinian white wine for the unbelievable price of $1.

The wine, sold in plastic containers, looks a lot like apple juice and is vying against the "two-buck-chuck" as the cheapest alcohol around.

Aside from the fact that the bottom-of-the barrel wine may turn drinkers off wine forever, it is a massive slap in the face to local grape growers.

The cheap drop goes by the catchy title of Grape Expectations.

While teenagers' eyes may light up at the price tag, it defies belief how either the producer, the supplier or the retailer can make any money from it.

So what's the point in selling it?

It's an insult to local growers who are now suffering the full impact of an oversupply of grapes and wine so severe it is forcing scores of them out of the industry.

In the Riverina, Riverland and Murray Valley regions this vintage, wine grape prices are in many cases the lowest for nearly 20 years.

Prices for uncontracted fruit have fallen to as low as $100 a tonne when growers' cost of production in those regions is about $500 a tonne.

In some cases, even contract fruit prices are not much better.

In the Riverina, some growers are spending $7500/ha in growing the grapes, but receiving just $1500/ha for their fruit.

Selling imported wine for $1 for two litres does nothing but add insult to injury.

For many Australian wine grape growers, this harvest may be their last.

They are beyond breaking point, and simply cannot afford to keep making a loss in the hope the industry may turn the corner.

As prices remain at rock bottom, more and more vineyards across the country are being bulldozed or left to die.

The Australian wine industry is battling the biggest crisis in living memory as growers exit the industry.

Those who remain to fight it out will be hoping wine drinkers turn their noses up at the dregs of Argentina's crop and instead choose a quality local drop.

If you get what you paid for, then Grape Expectations is only good as paint thinner or fuelling a camp stove.