COINLAND, an engaging online game for children, parents and teachers, has been unveiled by the Commonwealth Bank.
The bank's stated aim is to improve the financial literacy of one million Australian children by 2015.
Coinland is an animated virtual world, a way for primary school children to learn about money management through practical scenarios.
Coinland consumer marketing general manager Mark Murray said the game was developed specifically to help children to build their knowledge about money.
"For nearly 80 years now, we have taught children about money," Mark said.
"Our school banking program has helped generations of Australians, but the once simple lessons of personal finance have grown more complex and the ways children learn have evolved."
Mark said the underlying lessons were the importance of earning money, saving and setting savings goals.
Children learn through challenges and engaging games, visiting eight different zones with the aim for each player to earn and save coins.
