A PERTH butcher who has started selling horse meat has been inundated with personal and nasty emails, including death threats.

But with the majority of them coming from animal rights activists, waking up next to a horse head seems unlikely.

Vince Gareffa of Mondi Di Carne gourmet butchers is believed to be the only butcher selling horse meat for human consumption in Australia.

After being granted a licence by Western Australia's Agriculture and Food Minister Terry Redman, Mr Gareffa opened up his Perth shop on Tuesday with fresh horse meat for sale.

But he's been swamped with emails from around the world attacking him for offering the specialty meat.

The butcher has called for intelligent and grown-up debate instead of being abused and threatened.