PORK farmers are seething that Coles supermarkets are using Made in Australia logos on imported bacon.

Coles' Smart Buy middle bacon rashers purchased by The Weekly Times this week carried a Made in Australia logo complete with kangaroo.

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However, the small print read: "Made in Australia from imported and local ingredients".

Coles informed The Weekly Times on Monday it would remove the Australian Made logo from the packaging.

A spokesman for Coles said the bacon in the product was sourced locally as well as imported.

"The product technically complies with all labelling legislation," the spokesman said.

"However, we have reviewed the use of the Australian Made logo on the product, and have decided it's appropriate to remove it from the packaging to avoid any confusion.

"This will occur over the next three to four months."

Victorian Farmers Federation Pork Group president John Bourke was adamant the bacon was from Denmark.

"They're cheating the public," Mr Bourke said.

"Why do they try to trick everyone?

"If they had an aisle with Australian grown (produce) in it, other stuff would be left on the shelf."

Mr Bourke said the industry had been fighting for better country-of-origin law since 1990 but had "gotten nowhere".

"The likes of Coles and Woolworths don't want a bar of it because then they can't pull the wool over the consumer's eyes," Mr Stanhope said.

"Why is the law so much in favour of an importer?"

A Truth in Labelling Bill put forward by Greens leader Bob Brown, Nationals Senate leader Barnaby Joyce and Independent Senator Nick Xenophon has failed to win the support of major parties.

Australian Pork Ltd chief executive Andrew Spencer said the industry had created the Australian Pork Mark - "a market-based approach to what we see as the failure of a regulated approach".

Australian Made Australian Grown chief executive Ian Harrison said AMAG was tightening its rules "above the Trade Practices Act" to stop use of the kangaroo logo on foreign products.

Agriculture Minister Tony Burke said the government had registered a "Grown in Australia" label so consumers "know they are getting the best".