A RUGBY Union marketing executive has been appointed as the new chief executive of NSW's top farm body.

The NSW Farmers’ Association today announced Matt Brand as its new chief executive, commencing in October this year. 

Mr Brand has had an extensive background in marketing, advocacy and lobbying government.

He is currently general manager, marketing and strategy, at Australian Rugby Union, and holds a Bachelor of Applied Science, Agriculture and a Masters of Business - Marketing. 

Association President Charles Armstrong said Mr Brand would bring skills to the Association that would strengthen its voice in both government and commercial sectors. 

"On behalf of the board of NSW Farmers’ Association, I welcome Mr Brand to his new role and look forward to working with him to drive our industry forward," Mr Armstrong said.  

He said the Association had conducted a thorough search to appoint its new chief executive and looked forward to Mr Brand taking up his new role.

ARU Managing Director and chief executive John O’Neill said congratulated Mr Brand on his appointment.  

"We are sad to see him leaving the organisation after more than three years but we also understand the opportunity offered to him was too good for Matt to turn down at this point in his career," Mr O’Neill said.