THE Bendigo Showgrounds are worth more than $25 million to the local economy every year.
More immediately, marginal seats such as Bendigo East and West could be worth government for both Labor and the Coalition come November 27.
Political strategists are confident they have accurately forecast city voting but the country seats are up for grabs.
Which is why both sides of the political spectrum are promising to shower Bendigo, and its showgrounds, with millions in a bid to win votes and power.
Bendigo Agricultural Show Society president Rob Mitchell said his committee was currently balancing two offers.
A $2 million "maybe" from Regional and Rural Development minister (and Bendigo East member) Jacinta Allan and a $2 million "guaranteed" from the Coalition.
"In the past 12 months the showgrounds put through 104,420 people with events ranging from the show itself to the Australian Sheep Show, Australian Dorset national show, 35 horse shows, the hot rod and custom car show and a Powderfinger concert," Mr Mitchell said.
"But there is a lot of one-upmanship going on in Bendigo.
"The Government promised more than $400 million for the hospital, so the Coalition offered more than $600 million.
"For us, the upshot is we have to work with whichever government is in power."
For Mr Mitchell his preference is clearly Coalition.
He is not only president of the show society, but also state president of the National Party.
"You have to swap hats as required and as we have only completed stage one of a three-stage program to make the showgrounds state-of-the-art to cater for all our long-term events, we will work with whoever delivers the money."