A MOTORCYCLIST has died after he hit a cow near Maffra this morning.

The 35-year-old man from Briagolong hit the cow while riding his Harley Davidson bike on Maffra-Rosedale Rd in Nambrok about 1.20am.

Police believe after hitting the cow he lost control and struck a concrete power pole.

A car travelling behind the man hit a second cow. The female driver, 37, from Stratford suffered minor injuries.

The man died at the scene.

Police will prepare a report for the coroner.

Victoria's road toll stands at 174 deaths for 2011.