A GOLD Coast company has been fined by the ACCC for falsely claiming its bedding products were made from 100 per cent wool.
Australian Competition and Consumer Commission chairman Rod Sims said such misrepresentations undermined consumer confidence and warrant action.
The company was dealt a $6600 infringement notice after it allegedly used a polyester mix in products carrying the official Woolmark logo and 100 per cent wool claims.
It's believed these products were made between November 2010 and August last year, undermining ongoing industry efforts to raise awareness of the attributes and benefits of Merino wool.
The ACCC was concerned the representations appeared to be targeted at foreign tourists willing to pay a premium price for products they believe are made from 100 per cent Australian wool.
The case follows a similar instance in July last year when online trader, Marksun Australia Pty Ltd, was fined $430,000 by the ACCC for false and misleading conduct after advertising Chinese-made ugg boots as Australian-made.
"Consumers should be able to trust the representations that manufacturers make on their products,'' Mr Sims said.
