WHETHER lamb got its chop of the Australia Day barbecue market is yet to be known.
But if hits on the promotion's YouTube clip are any indication, Australians love their lamb on their national day.
The initial target for Sam Kekovich's Barbie Girl YouTube clip was 100,000 hits.
But that figure had topped 920,000 by early this week.
The clip, which features former AFL footballer Sam Kekovich, Justice Crew, Melissa Tkautz and a cameo by Channel 9's Richard Wilkins, continues to notch up views.
Industry analysts believe the YouTube item cost at least $500,000 to make. Combined with a Meat & Livestock Association advertising budget of $800,000, it brought this year's Australia Day lamb promotion to at least $1.3 million.
An MLA spokeswoman said the final data on the campaign's success would be released later this month.