THE first AuctionsPlus auction of Herefords yielded prices up to $1240 late last week.
But the sale delivered mixed results for vendors from NSW, Tasmania, Victoria and South Australia, with 70 per cent of the cattle on offer being sold.
Herefords Australia Limited promoted the sale as the chance for buyers to bid on purely Hereford or Hereford-cross cattle.
Herefords Australia chief executive John McKew was upbeat about the results despite a pass-in rate of 30 per cent.
"There were another three or four lots of cattle which were within 5 per cent of their reserve, so that's not bad for a first attempt," he said.
Mr McKew said one bidder had logged in from overseas, buying a line of cattle for his Australian property.
"That's exactly the kind of reason we want a sale like this - it epitomises the rationale," he said.
Mr McKew said HAL planned to run another sale in May.
The sale's top price of $1240 was paid for a line of 28 Hereford cows, 751kg, five to six years, which were pregnancy-tested in calf to begin calving at the start of March.
They were sold by B and F Burnell, from Benalla, as part of the dispersal of their autumn-calving herd.
The Burnell's also sold a line of two to four-year-old females, same joining, for $1210, while the six to eight-year-old cows, same joining, made $1010.
Two big lines of young Hereford heifers PTIC to Angus bulls were sold by Woakwine at Beachport, in South Australia.
These made $1050 and $1020 for lines of 38 and 64 respectively.
Steers sold from 205-215c/kg, the upper rate paid for a pen of 96 steers, 368kg, which sold for $793.
The best price for unjoined heifers was achieved by Warlters Partnership, for its run of 50, which weighed 391kg and were 16-18 months.
Meanwhile, US Hereford bull sales have recorded big rises in the first six weeks of sales.
Sale averages spiked 25 per cent above last year's levels for sales held so far this year.
To date, US vendors have sold more than 1000 bulls for an average of $6600.