THE Hunter Valley Protection Alliance says coal seam gas will be the death of the famous NSW wine region.

The group unveiled two ads today in response to the Australian Petroleum Production and Exploration Association's "We want coal seam gas" campaign.

HVPA chairman Stewart Ewen said CGS mining could cause damage to underground water aquifers, generate saline mining waste, destroy natural landscapes and kill off the Hunter Valley’s wine and tourism industry.

"Despite these issues, and before any real independent scientific or environmental analysis can be done, the gas giants remain hell-bent on pursuing CSG mining in NSW – at any cost," Mr Ewen said.

"While we can't match APPEA's vast advertising budget, we do have massive community and media support and we hope our spots will receive as much attention through sharing across social media by this network.

"Our end aim is to have the Hunter Valley's iconic wine and tourism areas excluded from all forms of industrial over development including CSG exploration and mining, and hopefully our 'CSG: The Real Facts' campaign will help us achieve this goal."