FRUIT Juice Australia (FJA) has called for a rational debate about the nutritional value of fruit juice for kids.
FJA chief executive Geoff Parker says there was no strong evidence to link fruit juice intake to childhood obesity.
Mr Parker said without fruit juice, more than 50 per cent of children didn't get their recommended daily serve of fruit.
"A small glass of 100 per cent juice counts as one serve of fruit and delivers many of the same vitamins and antioxidants," he said in a statement.
FJA will seek a meeting with Queensland's chief health officer, Jeannette Young, to discuss her comments yesterday, calling parents to ban sugary drinks for kids.
Ms Young encouraged parents to cut back on their childrens' consumption of soft drinks and sugar laden fruit juice drinks.
FJA says it would like to see a balanced debate after comments from Ms Young created panic among some parents.
Mr Parker said fruit juice should be included as part of a healthy diet as long as parents consider overall diet quality and portion control
"Consuming too much of any food or beverage will be problematic in the development of obesity. It's all about moderation," he said.