WANDIN Valley Farms was judged best box at the annual children's charity cherry auction this morning.

Their 5kg haul of start-of-season cherries pipped the show and raised $4700 for charities Melbourne Citymission and children's charity Variety.

Cherry growers around Victoria were invited to submit their biggest and best 5kg boxes of cherries for a good cause.

The boxes were judged by an expert panel of celebrity chefs and foodies.

Pierrick Boyer from Le Petit Gateau, Ian Curley from The European and Matteo Pignatelli from Matteo's Restaurant donated their time to find a winner.

The winning bidder was Paul Herbert from W&P Trucks.

Variety spokeswoman Kathryn Norton was very happy with the result.

"Paul has been a long-term supporter of Variety and we're very grateful for his contribution," Ms Norton said.

The charity works with sick, disabled and disadvantaged children.

"They're the ones who often fall through the cracks," Ms Norton said.

"It's a busy time of year for us and we're very glad to have done this."

About 90 people attended the Cherry Auction Breakfast at the Queen Victoria Market this morning.

"We are excited to build a bigger and better event next year," Ms Norton said.