THE country's largest olive oil producer has acquired a new brand.
Boundary Bend Olives announced on Monday it had acquired the Red Island brand to compliment its popular Cobram Estate brand.
The Australian Olive Association said the move would benefit Australian olive oil producers.
AOA chief executive, Lisa Rowntree, said she was pleased the company had committed to supporting Australian producers.
"It is fortunate for the Australian olive industry that Cobram Estate was in a position to acquire the Red Island brand rather than an overseas buyer, as this will ensure that both these leading certified Australian brands will continue to be made from olives that are grown in Australia by Australian farmers,'' Ms Rowntree said.
"Cobram Estate has the market share of Australian extra virgin olive oil sales in Australian supermarkets with Red Island second.
"This acquisition will ensure that both brands thrive and will potentially lead to more Australian olive oil being sold on supermarket shelves which is a good thing for growers and for consumers.''
