DAIRY giant Murray Goulburn will review the performance of its controversial Dev and Dale advertising campaign.
The campaign outraged farmers when it first appeared on television screens with some complaining it made them look like "bogans".
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The review comes as the co-op's retail marketing chief Simon Brady left the company last month, a tenure which lasted less than six months.
Co-op spokeswoman Kim Lovely said she couldn't comment on individual employees for privacy reasons when asked about Mr Brady's departure.
It's not clear if Mr Brady's departure was related to the Dev and Dale campaign.
It also appears the ad series have been removed from the Devondale website and YouTube.
Ms Lovely didn't answer questions relating to the ads disappearing or the cost of the campaign.
"Murray Goulburn can confirm that the first wave of the advertising campaign has finished as per our plans and we have already commenced a review process taking into account the market performance of the ads as well as the concerns of suppliers," she said.