EXPECT an outburst of Hobbit mania as the much-anticipated film The Hobbit is released around the world.

While New Zealand's tourist industry hopes to cash in on the hype, sheep farmers reckon Kiwi lamb could also become flavour of the month.

Thinking they were drawing a long bow, Back Paddock checked on the Hobbits' diet and found meat, along with potatoes, were favourite Hobbit meals. Stand by for the first sighting of a Hobbit burger and Frodo fries.