ANGUS cows and calves sold to $1270 and weaner steers to $750 at Euroa today as the store market continued to hold its ground.

The annual Black Friday sale, held by Elders, comprised 2500 breeding cattle and young weaners.

The dispersal of the McMaster family's herd, due to ill health, attracted the top price of $1270 for 13 Angus cows, second calvers, that had early spring drop calves. Other pens in the dispersal sold from $1100 to $1220.

Other cows and calves in the yarding sold according to quality, with smaller framed and plainer outfits selling down to $820.

Buyers also matched their bidding to quality in the PTIC heifer section, where the best grown Angus sold to $920 twice before prices fell away to $650 by the end of the line-up.

In the weaner steer section a line of 51 Angus calves from Leone Ryan of Pyalong sold for the top money of $750.

They were the second's out of the Ryan's annual draft of weaners, and had a displayed indicator weight of 316kg, equating to 237c/kg liveweight. Such a high liveweight price was unusual, and it was linked to a couple of repeat buyers wanting an even line of 50 calves.

The top 19 heavy steers from the Ryans, which weighed 347kg, sold for $680 or 195c/kg.

The Ryan's result highlights the trend of the sale, whereby lighter steers generally sold better than their heavier brothers.

Indeed some onlookers rated the smaller and lighter calves as dearer today compared to a week ago.

Most weaner steers tended to hover around the 200c/kg price mark.

The heifer market remained underpinned by the Live Export order for Russia, while an order from Gippsland for heifers with enough quality to join helped support rates for the heavier types.

Older and heavier heifers sold to $655, while the general run of weaners sold from $450 to $550 to be firm on a week ago.