NEIL White was run off his feet this week.
He was picking berries every day to fill Christmas orders.
Neil's family started growing berries in the Pennyroyal Valley, near Deans Marsh, in 1874.
Now Neil and his wife Diane grow strawberries, boysenberries, silvanberries, youngberries and raspberries on 2.8ha on their Summer Sensations farm at Teesdale, half an hour north west of Geelong.
Neil started using organic fertiliser for the first time this season, and said the results were incredible.
"Our fruit is the best it's ever tasted," he said. "The season is going along beautifully." He said before the switch, the soil had been getting increasingly hungry and thirsty.
"Now we've had outstanding results," Neil said.
"We've been farming all our lives and are always trying new things."
Summer Sensations farm has a 60-seat cafe run by Neil's daughter Natalie, 42.
The cafe has a full menu, and also sells jam, jelly, sauce, icecream and cordial made from the berries.
Neil makes the jam himself, from 25 recipes inherited from his mother.
The icecream is made in Melbourne at Chuck's Ice Creamery and is sold at night and farmers' markets in Geelong, Point Lonsdale, Torquay, Queenscliff and in Melbourne.
The cafe and pick-your-own service are open Wednesday to Monday, 9.30am to 4.30pm.
For more details go to summersensations.com.au