A GROUP in northwest Victoria hopes to be one of the political players at this year's federal election.

Formed after a visit to Mildura by outspoken Queensland federal politician Bob Katter, the Sunraysia branch of Katter's Australian Party has elected Vince Cirillo as president.

Mr Cirillo said the branch's 50 members aimed to raise awareness of how badly country people had been let down by the National and Liberal parties.

They hoped that KAP would win enough key seats to have a pivotal role in the next federal government.

''We want to see fairer representation of the electorate, instead of (politicians) toeing the party line,'' he said.

''A lot of country areas are taken for granted.''

Mr Cirillo said KAP members were concerned about increasing food imports, the loss of jobs from companies moving offshore, the supermarket duopoly and the failure of politicians to keep their promises.

''We have to say 'We want Australian food. We want to buy fresh fruit and vegetables from our own backyard','' he said.

''Consumers assume (imported food) is grown to the same standard.''

Mr Katter, who launched the party in 2011, has warned that Australia will not be able to feed itself within four years.