BACK Paddock reckons Stone Fruits Australia is on to a winner with Rachael Finch as the new face of its summer marketing campaign.
Not that there was anything wrong with former ambassador Con the Fruiterer but the Great Outdoors host has some advantages.
Con, for instance, would have had trouble performing Rachael's fitness routines, which are part of the promotion.
We're not so sure about the slogan though - 100% Dribbilicious.
Sounds like something a Labrador would use to describe a dog bone.