A TEXAS ranch is turning heads by feeding its cattle hay mixed with beer to add more flavour to its beef.
The Texas T Kobe ranch at Wallis adds the award-winning Endeavor IPA beer to its hay supply to feed to its herd of Wagyu cattle, according to Houston news agency KHOU.
Endeavor IPA is brewed at Saint Arnold Brewing Company in Houston and its Imperial India Pale Ale won a silver medal at last year's World Beer Cup.
KHOU said the yeast in the double IPA made the feed easier for cattle to digest and resulted in juicier beef with rich marbling.
Texas T Kobe ranch owner Gene Terry said the cattle preferred hay with beer mixed in over regular hay.