WESTERN Australia's road toll has hit 25, three times the toll at the same time 12 months ago.The sipralling death toll rose significantly after three deaths in one crash.
Driver Jason Lee Cook, 43, and his passengers Steven James Formato, 31 and Craig Leslie Kenney, 34, were killed when their car smashed into a tree in the Perth suburb of Morley on Friday night.
That three deaths took the state's 2013 road toll to 25 - almost triple that of the same time last year.
Police Minister Liza Harvey made an impassioned plea to all drivers to take more care of themselves and others while on the road.
"It has been nothing short of horrific, our road toll this year," Ms Harvey said.
"We need to get the message out there to people that this is a partnership in the community, and drivers out there need to slow down, drive to the conditions and think about their family and the consequences when they get behind the wheel of their vehicle.
"Slow down, take care and drive to the conditions. It is not rocket science."
Even as Ms Harvey was speaking, a 22-year-old woman was having surgery at Royal Perth Hospital for critical injuries after her car collided with a truck at Beeliar early on Sunday.
Ms Harvey said after the horror start to the year on WA roads, she was considering more advertising to hammer the road safety message home.
"There are 1.6 million people who have driving licenses in WA, and the government cannot be in the car with all those people," she said.
"We need people to take responsibility for their actions."