UPDATE: A NEW Australian auction record of $46,000 for a Simmental bull was set at the annual Woonallee Simmentals sale.
The sale was held at Furner in South Australia today.
Elders auctioneer Ben Finch sold the 20-month-old 1005-kg Woonallee Goldrush, a son of the top sire Woonallee BHR Tornado, to Queensland brothers Scott and Wayne York of Billa Park Simmentals, Dulacca.
The price eclipsed the previous record price of $30,000 equalled by a Woonallee bull in 2008 for stud principals Tom and Lizzy Baker.
Sale agents Elders sold 54 of the 58 bulls offered for an average of $7187 and 17 of the 18 heifers found homes for an average of $4911 and to a top price of $11,000, paid for Lot 62 by Mt Ararat Simmentals from Nar Nar Goon.
Woonallee Simmentals co-principal Tom Baker said achieving a new Australian auction record was "overwhelming".
He said Woonallee Goldrush was a bull with tremendous length and structure.
"He is just overall a classy bull."
Wayne York said the bull impressed them with his thickness and smooth coat. He would be used as an outcross to breed bulls for northern bos Indicus her clients.
"When you find the right bull you have got to bit the bullet," Scott York said.
Auctioneer Ben Finch said it was "bloody spectacular" to sell a record-priced bull.
"I've been trying for six years to get past Leigh Allen (former Elders auctioneer who sold the $30,000 bull in 2008)."
The top-price Black Simmental bull was Lot 13, nine-month-old Woonallee Half Back, bought by Mervyn Newlands of Lavarta Simmentals from Hirstglen, Queensland for $22,000.