SOMETIMES, despite the best intentions, we all can put our foot in it.
Shadow agriculture minister John Cobb was at the Farmer Power/United Dairyfarmers of Victoria meeting in Warrnambool last week answering dairy farmers' questions about the industry crisis.
But it didn't really help when he said there were others worse off than them.
Mr Cobb pointed to NSW dairy farmers who are more tied to the supermarkets' low milk prices, and northern cattle producers who had lost their live export trade to Indonesia.
Right then, that will make local Victorian farmers feel much happier.
Then, when a 20-something female dairy farmer asked a question, Mr Cobb responded by saying "it's fantastic to see a female dairy farmer get up", raising eyebrows from several other older women farmers who had spoken out earlier.
Digging his hole a bit deeper, he went on to say how his daughters were involved on his farm, producing this memorable quote: "I never suffered because my daughters were all daughters."